Automobiles and Motorcycles
Automobiles are an important part of modern society, enabling people to travel quickly and comfortably. The first automobiles were invented in France and Germany in the late 1800s, but the American automobile industry quickly dominated the field in the early twentieth century. Henry Ford revolutionized the automobile industry by perfecting mass-production techniques. His Model T became a popular vehicle that could be affordable for middle-class families. Today, more than 1.4 billion passenger cars are in use worldwide, and more than 70 million new cars are manufactured every year.
Today, Honda’s focus is on emerging markets, particularly in Latin America and parts of Africa. It currently has a strong presence in Brazil and is expanding to neighboring markets such as Argentina and Colombia. In Africa, however, the company’s prospects are somewhat unclear, given the presence of Indian carmakers such as Baja and TVR, as well as multiple Chinese brands. However, Honda will still have a notable presence in the region, despite its low ASPs.
While most motorcycle accidents are caused by standard passenger cars, motorcycles are becoming an increasingly popular mode of transportation. In fact, the number of motorcycles on the road is rising each year. Moreover, the number of deaths in motorcycle accidents is increasing. In 2016, there were 5286 motorcycle-related fatalities. In California alone, 529 motorcycle-related deaths occurred.